Joseph Joseph EasyStore Toothbrush Holder Review: The Electric-Brush Problem Finally Solved

What Is the Joseph Joseph EasyStore Large?

The Joseph Joseph EasyStore Large is a bathroom counter organiser with compartments sized for electric toothbrushes, standard toothbrushes, toothpaste tubes and dental floss. At £11.99 (from £20.00) with 19,572 Amazon UK reviews at 4.7 stars it is the market-leading toothbrush caddy in the UK — a product that solved the electric toothbrush compatibility problem that makes most bathroom organisers useless for modern households.

Why Electric Toothbrush Compatibility Matters

In the UK, Oral-B and Philips Sonicare account for the majority of toothbrush sales. The Oral-B round-head design and the Sonicare rectangular-head design are both wider than a standard toothbrush. Standard bathroom caddies — with slots designed for manual toothbrushes — either don't fit these heads at all or require forcing that risks damaging the brush or the holder. The EasyStore Large resolves this with wider compartments that accommodate Oral-B iO round heads and Sonicare DiamondClean rectangular heads without forcing.

Hygiene Design

Two design decisions separate the EasyStore from cheaper competitors on hygiene grounds. First: ventilated compartment walls. Traditional toothbrush cups trap humid air around bristles — an environment that accelerates bacterial growth. The EasyStore's compartments have ventilation gaps that allow air circulation and faster drying. Second: the unit dismantles completely for cleaning. The base and caddy sections separate without tools, every surface reaches in the dishwasher or under a tap, and reassembly is a single connection.

Neither feature requires explanation to be appreciated — users notice the difference in hygiene confidence over weeks of use versus a conventional fixed cup.

Toothpaste and Accessories

The caddy includes a toothpaste tube slot and a separate compartment for dental floss or interdental brushes. Both are sized for standard UK toothpaste tube heights and widths. Extra-large tubes (150ml+ travel-size or sports tubes) may not stand fully upright; standard 75–100ml tubes fit without issue.

Build and Aesthetics

BPA-free polypropylene in grey-and-white is the standard Joseph Joseph bathroom aesthetic: clean, neutral, suits white or grey bathroom tiles, pairs with the brand's other bathroom products. The non-slip feet are rubber rather than simple plastic nubs — they hold against ceramic sink surrounds without shifting. The overall build quality is above what the under-£15 price suggests.

Who Should Buy It

Any household with electric toothbrushes and no satisfactory bathroom storage solution. The 19,572-review count reflects that this is a very common household situation. For households with children learning to use electric toothbrushes, the organised visible storage also removes the excuse for leaving toothbrushes loose around the sink. See more bathroom picks in our Home Bathroom section.

Verdict

4.7 stars from 19,572 buyers tells the story clearly. The Joseph Joseph EasyStore Large solves a specific, widespread problem — fitting modern electric toothbrushes into organised bathroom storage — better than any alternative at any price. At £11.99 it's an immediate purchase.

Rating: 4.7/5 — The best electric toothbrush caddy for modern UK bathrooms.

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