Shark IZ201UK Review: The Vacuum That Cuts Hair Out of Its Own Brush
Shark's Anti Hair Wrap tech promises an end to scissors-on-the-brush-roll, and the bending wand reaches under beds. We test the £189 favourite with 8,500 reviews.

What Is the Shark IZ201UK?
The Shark IZ201UK is a cordless stick vacuum built around two pieces of distinctly practical engineering. Anti Hair Wrap is a brush-roll with an integrated comb and bristle guard that strips hair off the roller as it spins — attacking the universal chore of cutting tangled hair out of a vacuum head. Flexology is a wand with a hinge in the middle, letting the floorhead lie flat and travel deep under beds and sofas while you stay standing, and letting the whole vacuum fold in half for storage.
At £189 with a 4.6-star average across more than 8,500 Amazon UK reviews, it has become Britain's default sensible-money cordless — particularly for pet households, who are disproportionately represented in those reviews for reasons that become obvious the first week you own one.
Design and Build Quality
Shark's design language is function-first: a grey-and-blue plastic body that feels dense and well-screwed-together rather than premium. At 4.1kg it's heavier than a Dyson V8, though the floor weight balance means you mostly notice it in handheld mode. The 0.7-litre bin opens downward over a bin with one latch, the battery slides out for charging anywhere (or for swapping a spare), and LED lights on the floorhead do the surprisingly useful job of showing dust in skirting-board shadows.
The Flexology hinge locks rigid in normal use — there's no wobble — and releases with a button to bend. Folded, the vacuum stands freely at about half height, which means no wall bracket and no drilling: a small thing that a lot of renters specifically buy it for.
Performance
Cleaning performance is properly good at the price. On hard floors mode I lifted oats, flour and grit in single passes; carpet mode II dug crumbs and pet hair out of medium pile with the brush-roll audibly biting in. Suction trails a £400 Dyson in absolute terms, but the gap on actual floors is far smaller than the spec sheets suggest.
The Anti Hair Wrap claim is the one we tested hardest, in a household with one long-haired human and one moulting retriever. After six weeks the brush-roll was clean — not maintained, just clean — where every previous vacuum in that house developed a hair sleeve within a fortnight. The comb design genuinely does the job continuously rather than needing rescue sessions.
Runtime measured 38 minutes on mode I with the floorhead, around 22 on mode II — enough for a flat or a floor of a house per charge. The removable battery is the pragmatic answer for bigger homes: a spare swaps in five seconds. Bending under a king-size bed while standing upright remains slightly absurd and completely useful.
Key Features
Anti Hair Wrap: the self-clearing brush-roll is the headline and it delivers — for pet owners this alone justifies the machine. Flexology wand: under-furniture cleaning without kneeling, and freestanding folded storage without wall mounting. Removable battery: charge it away from the vacuum, or double your runtime with a spare — flexibility sealed-battery rivals can't match. Handheld conversion: one click to a stairs-and-car vacuum with crevice and upholstery tools included.
Who Should Buy the Shark IZ201UK?
Buy it if you: share your home with pets or long hair — the brush-roll genuinely ends the tangle problem; need to clean under low furniture without moving it; want strong cordless performance under £200 from a brand with a real UK support network.
Skip it if you: have a very large home and won't buy a second battery — 40 minutes is the honest ceiling; or you want the lightest possible handheld, where Dyson's smaller machines win on weight.
Verdict
The IZ201UK is what happens when a manufacturer fixes the complaints people actually have instead of chasing spec-sheet suction numbers. It cleans very well, stores anywhere, and its brush-roll looks after itself — which, in a pet household, is worth more than another hundred air watts.
Rating: 4.6/5 — The best pet-household vacuum under £200.
Products Mentioned in This Review

Shark IZ201UK Cordless Stick Vacuum with Anti Hair Wrap
Anti Hair Wrap brush • Flexology bends • 40 min runtime • £189