Fitbit Versa 4 Fitness Smartwatch with Built-in GPS

The Fitbit Versa 4 is the most capable mainstream Fitbit: a fitness smartwatch with built-in GPS for accurate route and pace tracking, 40+ exercise modes, continuous heart rate, SpO2 blood oxygen, sleep scoring, stress management tools and a 6+ day battery that outlasts every Apple Watch variant. It runs Google Fast Pair and Google Wallet, and adds an Alexa voice assistant built in. Fitbit's strengths have always been in the data synthesis rather than raw sensor bragging: Daily Readiness Score, Sleep Score, Active Zone Minutes and a Stress Management Score translate raw metrics into a daily number a non-obsessive can actually act on. The 6-day battery means you sleep with it and don't think about charging — the sleep tracking this enables is Fitbit's most-praised feature across its product range. With a 4.3-star average from 11,200+ buyers at £170.99, the Versa 4 is the fitness-first smartwatch for the large majority who want accurate tracking, long battery and smart notifications without paying £400 for an Apple Watch they'll charge every night. For Google Pixel and Android users especially, the Google Wallet and fast-pair integration smooth the daily-use frictions that made older Fitbits feel second-tier.