Oral-B iO9 Electric Toothbrush with AI Position Detection

The Oral-B iO9 sits at the top of Oral-B's flagship iO range — a smart electric toothbrush that combines Oral-B's clinically proven oscillating-rotating brush head with AI-powered brushing guidance and a full suite of premium features. The core technology is Oral-B's iO technology: oscillating-rotating microvibrations that remove 100% more plaque than a manual toothbrush and clean up to 300% more effectively along the gumline. The dentist-inspired round head geometry is the same design professional cleanings use, adapted for powered daily use. The AI Position Detection system uses the companion app to track where in the mouth you're brushing in real time, ensuring full-mouth coverage. The interactive display on the handle shows mode selection, battery level, and a brushing progress indicator. Eight out of ten users who engaged with the AI guidance became measurably better brushers within one week, according to Oral-B's study data. Seven cleaning modes (Daily Clean, Sensitive, Whitening, Gum Care, Intense Clean, Tongue Clean, and Super Sensitive) allow customisation for different oral health needs. The extended battery provides multiple days of use between charges, and the included travel case doubles as a charging and toothbrush head holder for travel. At £199.98 (reduced from £530), this represents significant value for what was the brand's top-end product.